The ubiquitous nature of mobile phones has proved successful in taking wide range of activities to the door step of public. Government thrust, Regulatory support, Physician acceptance, user adoption are the key scaling factor which will shape the mobile application market and growth. New mHealth opportunities are emerging every day covering personalized health care, population health, diagnostics, and management of infectious diseases and global epidemics. The platform necessary to deliver mHealth services already exists, and resides in users’ hands. What remains to be firmly established is proven evidence of mobile’s sustainable value to the health care industry. Combined with technology advancements, lessons learnt and clinical experiences accumulated are expected to propel mHealth towards maturity. mHealth strategies are not “one-size-fits-all” and will likely to take time to develop and refine. Understanding and leveraging the four dimensions of effective mHealth – people, places, payment, and purpose – is a good place to start. In the light of the significant role mHealth apps are playing in the health sector world over, a research study was conducted to examine if Indian urban consumers are open to the use of mobile health applications to manage their personal health. In the context of the above study, the current article presents a theoretical framework for above research study.