The lifestyle of common person has been changed such that the soap in daily life has become one of the essential components. With advancement in the lifestyle, different types of soaps are manufactured by the various industries based on fragrance, prize, quality etc. In order to assess the level of brand awareness of different consumers in Nagpur city, a survey is carried out. Nagpur city is selected for survey due to a huge market potential and being the second capital in Maharashtra. Customer satisfaction has been widely accepted as an important issue for many marketing surveys and is commonly used as a marketing standard for a company's performance especially for FMCG like bath soaps. The observations show that the satisfied customer is more likely to display loyalty behavior with the brand of the product. The customer rarely diverts from the brands which they use unless and until product quality and prize remain unchanged. The survey data is exclusively analyzed to gather information about various brand features, consumers’ loyalty, and awareness level. On the basis of previous years’ data, five soap brands are considered for this analysis. The convenience sampling method is used by taking the sample of 100 users. The analysis results show that the people are aware of the brand of the product on the basis of quality and most of them are dedicated to their preferred brand.