An organization that has a better understanding of customer experience creates offerings promise greater value-in-use than similar competing offerings, which enable the most innovative organizations in the world to outperform their competitors. Therefore, they are looking for employing modern concepts in marketing with research based on success factors. Therefore, this study aims to identify the effect of significant factors of digital leadership on gamification marketing strategy. This study was applied in Iraq. A conceptual model was developed to explain the relationship between the variables. The measurement scale examined the basic factors (digital culture, digital insights, digital competence, digital strategy) and their effect in gamification marketing strategy in order to identify the relationships between the variables, the study reached the conclusion that there is a great positive importance to the use of digital leadership factors in gamification marketing strategy.