The significance of social media is rising in the tourism startups. An ever increasing number of specialists are attempted research in the ranges of the effect of online social networking on the tourism business. The objective of this paper is to understand the growing significance of social media in the tourism industry and to comprehend the effect of online social networking in the tourism startups. The reason for this study is to evaluate the future contribution of online social media in the years to go ahead the tourism business so it benefits the tourism industry and the travelers comprehensively. The purpose of the study is to encourage the utilization of social media in the tourism startups. For tourism start-ups it is important to interact with customers and engage them with the company’s product. The motivation behind this paper is to research how social media endeavors in online networking can be effective in drawing in clients for new businesses. It additionally tries to see how an entrepreneur of a start-up, perceive utilizing web-based social networking to develop its business and utilizations online networking to draw in with its clients. The paper has demonstrated that Facebook is more proficient and that online social media is powerful in spreading informal exchange and connecting with clients