The Indian retail industry has emerged as one of the most vibrant and fast-paced industries due to the entry of several new players. It accounts around 10 percent to the GDP of the country. The drift of shoppers towards shopping malls is showing an impressive growth. Consumers and their vast brand preferences are playing an essential role in the formation of new shopping malls. Nagpur being a Tier-2 city is now witnessing a drastic change in shoppers. As shopping is no more of buying things but viewed as a status symbol and a one-stop retail resolution. The study revolves around three shopping malls in Nagpur city. The paper examines the variables of brand preferences among shoppers and their perspectives. They are Ambience, Huge and convenient Parking Diversity of brands, Abundant choice, Discount offers, Easy returns and exchange, Behavior of salespeople, Entertainment Halls, Food court, Convenient Hours, Safety The researcher found that the above variables are the mediating factors for the consumers which lead to the buying behavioral changes of consumers