The paper is an attempt to address some of the issues of modern civilization like solid waste management of debris of Construction and Demolition waste, identifying alternatives for fast depleting natural sand, and the scarcity of water for construction purpose in the various fast-developing cities. In central India, the cluster of Chhattisgarh, Maharashtra, Madhya Pradesh and Odisha together are the largest manufacturer of low lime-fly ash in the country. The previous works on the use of construction and demolition waste in concrete as alternatives to aggregate have reported a loss in the vital properties of concrete. The research plan presented in the paper looks to extend beyond these confined results and explore the possibility to produce strong and durable concrete using marginal materials by sustainable strategies. On integrating the two problems a solution for concrete is obtained using construction and demolition waste crushed bricks as internal curing agent thus improving the efficiency of external curing and using fly ash for improving microstructure, strength and durability of concrete. The paper also intends to share the core idea and the methodology of the research work so that better and wider alternatives of the proposed model will be tested and reported for the interest of the Nation at large and the region in particular. Considering the fact that India is being rebuilt small sustainable efforts like these can have significant impacts in saving natural resources, create space in cities, reduce carbon footprints, and reduce environmental impact. This partnership is invited from the practitioners to carry the findings of research beyond the boundaries of laboratories to practical field applications.