Relationship quality is increasingly emerging as a strategy for organizations that strive to retain loyal and satisfied customers in today’s highly competitive environment. Companies are constantly determined to develop long term relationships with their customers in order to create customer loyalty and thus increased profitability. Considering over two decades of relationship marketing, this paper re-visits the notion of relationship quality to determine the effect of its various dimensions on the customers’ satisfaction. The findings suggested that inclusion of the various dimensions of relationship quality i.e. Intangible and tangible factors along with Trust and Commitment while studying the impact of service quality on Customers’ satisfaction in various organizations can lead to enhanced customer loyalty and satisfaction.