Agricultural and allied activities play predominant role in socio- economic development of Assam as this sector is a major contributor of the state. Assam is basically an agricultural state. So agricultural marketing especially rural market is a vital tool for developing the economy of Assam. Marketing is the performance of all business activities involved in the flow of goods and services from the point of initial agricultural production until they are in the hands of the ultimate consumer. But the marketing of farmer’s product is a complex phenomenon. Involvement of large number of trade channels in the procurement of agricultural product and getting the immediate return are the main factors governing the whole marketing operation. The problems related to functional aspects are concerned with bottlenecks during grading, pricing, payments and other marketing operations. The physical infrastructure in Assam is weak in case of coverage of village, accessibility and marketing information. Due to lack of proper market information facilities, price is varied across the rural markets and the supply chain is multilayered so the farmers get only 1/3 of retail or consumers price and rest is absorbed by intermediaries. Market information is a means of increasing the efficiency of marketing system. The result of implementation of emerging marketing channel implies improvement of agriculture marketing system. So in this paper my study is about the problems of agricultural marketing and how the marketing channels impacts the share of farmers and give some suggestions to remove the problems. For this study primary and secondary data are taken into account. chain.