Geo-fencing (geofencing) is a great feature in a software program that uses Global Positioning System (GPS) or radio frequency identification (RFID) to define the geographical boundaries feature. Actually, the geofence is a virtual barrier. Geofencing is an innovative technology, an online marketplace for proactive contextual services that allows users to easily find interesting services can easily subscribe to it and to allow providers offer their services for a variety of applications such as electronic toll collection, contextual advertising or tourist information systems, even without additional infrastructure. The main objective of this research was to understand how the use of spatial data can improve advertising performance for customers. Tracking systems and monitoring, based on global navigation services by satellite, and include geofencing function, could also contribute to the exact location of an institution or company and increase sales and business perspective efficiently. Instead of large billboards, they can now advertise on smartphones which are economically and accurately tested.