This paper has highlighted the qualities that support the urban heritage conservation of Temerloh Town, Malaysia .Located on Ibrahim Street and near Mosque of Abu Bakar in Temerloh Town. It consists of five units of two storey shops. Principal aim of urban characteristics is to define qualities that maintain the urban way of life. Thus, conservation will aid cultural values and not be limited to isolated examples. The street proportions, based on clear blocks with Clear Street facing elements, create space and are helpful when conservation attitudes are adopted. The sense of place can only be achieved if the urban heritage is still intact and preserved whilst accommodating for new development.