This paper is published in Volume 3, Issue 3, 2018
Area
Martketing
Author
Dr. Krishan Kumar Paliwal
Co-authors
Dr. Ankur, Dr. Sandeep Kumar
Org/Univ
Panipat Institute of Engineering and Technology, Panipat, Haryana, India
Pub. Date
24 March, 2018
Paper ID
V3I3-1173
Publisher
Keywords
Service Quality, Reliability, Empathy, Responsiveness, Hotels

Citationsacebook

IEEE
Dr. Krishan Kumar Paliwal, Dr. Ankur, Dr. Sandeep Kumar. Assessment of Consumers’ Perception for Services offered by Hotels in Delhi-NCR, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARnD.com.

APA
Dr. Krishan Kumar Paliwal, Dr. Ankur, Dr. Sandeep Kumar (2018). Assessment of Consumers’ Perception for Services offered by Hotels in Delhi-NCR. International Journal of Advance Research, Ideas and Innovations in Technology, 3(3) www.IJARnD.com.

MLA
Dr. Krishan Kumar Paliwal, Dr. Ankur, Dr. Sandeep Kumar. "Assessment of Consumers’ Perception for Services offered by Hotels in Delhi-NCR." International Journal of Advance Research, Ideas and Innovations in Technology 3.3 (2018). www.IJARnD.com.

Abstract

The objective of the current study was to examine the perception of visitors regarding services offered by hotels in NCR area. 200 regular hotel visitors in Delhi NCR were approached and their respective perception regarding services was assessed by servqual scale using stratified convenient sampling method. Statistical tools like factor analysis, t-test and one way ANOVA were used to analyze data with the help of SPSS. Affluent male consumers with a higher level of income were found to be lesser satisfied with services offered by hotels. In a nutshell, it can be said that demographic variables like age, gender, income, education, and occupation brings significant variation in perception of hotel visitors for all the dimensions of service quality namely tangibility, assurance, empathy, responsiveness and reliability. It is apparent that visitors are not very much satisfied with the services offered by the hotels. So visitors may be left with great grievances with the quality of services offered and may be prompted not to visit that particular area. So it is advised to marketers to look into the matter and do a close introspection of services offered by them in order to improve service quality and provide a greater degree of customer satisfaction.
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