This paper is published in Volume 3, Issue 1, 2018
Area
Marketing
Author
Saumya Mathur
Co-authors
Rhea R. Valecha, Vanshita Khanna
Org/Univ
Christ University, Bangalore, Karnataka, India
Keywords
Green Marketing, Buying Behaviour, Consumer Awareness, Green Product, Consumer's Laziness, GDP, Automobile Industry.
Citations
IEEE
Saumya Mathur, Rhea R. Valecha, Vanshita Khanna. A Study on the Impact of Green Marketing on Consumer Buying Behavior in Automobile Industry, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARnD.com.
APA
Saumya Mathur, Rhea R. Valecha, Vanshita Khanna (2018). A Study on the Impact of Green Marketing on Consumer Buying Behavior in Automobile Industry. International Journal of Advance Research, Ideas and Innovations in Technology, 3(1) www.IJARnD.com.
MLA
Saumya Mathur, Rhea R. Valecha, Vanshita Khanna. "A Study on the Impact of Green Marketing on Consumer Buying Behavior in Automobile Industry." International Journal of Advance Research, Ideas and Innovations in Technology 3.1 (2018). www.IJARnD.com.
Saumya Mathur, Rhea R. Valecha, Vanshita Khanna. A Study on the Impact of Green Marketing on Consumer Buying Behavior in Automobile Industry, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARnD.com.
APA
Saumya Mathur, Rhea R. Valecha, Vanshita Khanna (2018). A Study on the Impact of Green Marketing on Consumer Buying Behavior in Automobile Industry. International Journal of Advance Research, Ideas and Innovations in Technology, 3(1) www.IJARnD.com.
MLA
Saumya Mathur, Rhea R. Valecha, Vanshita Khanna. "A Study on the Impact of Green Marketing on Consumer Buying Behavior in Automobile Industry." International Journal of Advance Research, Ideas and Innovations in Technology 3.1 (2018). www.IJARnD.com.
Abstract
The paper helps us identify know the effect of green marketing practices of automobile manufacturing companies on consumers. It is imperative and important for the researcher to know how "Green" the consumers are in terms of their knowledge, their attitudes and behavior. Environmental attitude or green attitude is identified as the judgment of an individual towards the protection and promotion of the environment. It has always been believed by consumer behavior scientists that an individual’s actions or behavior can be predicted by their attitudes. Research and in-depth study were carried out to understand the awareness, attitude, and behavior of consumers in terms of the environment more specifically related to automobile sectors.
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