This paper is published in Volume 3, Issue 2, 2018
Area
Marketing Mix of Maruti Suzuki
Author
Vaibhav Badhan
Co-authors
Priyam Modi, Sakshi Dodrajka
Org/Univ
Christ University, Bangalore, Karnataka, India
Pub. Date
05 February, 2018
Paper ID
V3I2-1144
Publisher
IJARnD
Edition
Volume 3, Issue 2, 2018
Keywords
Budget Car, Value for Money, Huge Product Line.

Citationsacebook

IEEE
Vaibhav Badhan, Priyam Modi, Sakshi Dodrajka. A Conceptual Paper on the Marketing Mix of ‘Maruti Suzuki’, International Journal of Advance Research, Ideas and Innovations in Technology, www.IJARnD.com.

APA
Vaibhav Badhan, Priyam Modi, Sakshi Dodrajka (2018). A Conceptual Paper on the Marketing Mix of ‘Maruti Suzuki’. International Journal of Advance Research, Ideas and Innovations in Technology, 3(2) www.IJARnD.com.

MLA
Vaibhav Badhan, Priyam Modi, Sakshi Dodrajka. "A Conceptual Paper on the Marketing Mix of ‘Maruti Suzuki’." International Journal of Advance Research, Ideas and Innovations in Technology 3.2 (2018). www.IJARnD.com.

Give proper credits, use Citation.

Abstract

Maruti Suzuki is the largest automobile company currently in India. It has the majority of the market share in the country as it is known for providing value for money cars alongside being an Indian company. Maruti 800 was the star product of Maruti as it was there in the Indian market for more than 30 years. Maruti was the first to identify the need of small and affordable cars in India. It correctly analyses the Indian market and provides quality care to the people in the country.

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